If you are going to start a new blog for your business, this
is a great idea, but do you know what would be an important thing to run your
blog and how you should run your business in this competitive internet market.
As we know Internet marketing growing fast day by day, that’s why competition
increasing everyday. If you know the basic rules of blogging that good, but if
you don’t know don’t worry about. I will tell you about those basic things
which will help you to grow your blog reputation, traffic and revenue.
Content:
Content is a very important and basic part of a website or
blog, we can say it is a soul of a website.
If you have a new blog you need more content to share with your targeted
audience. It would be your decisions what type of audience you want to target
for your business. Try to publish more quality content on your blog it may be
anything according to your expertise in your field. Search engines like Google,
Yahoo and Bing etc. like those websites or blogs which update their content
frequently. More quality content means more traffic, trust and revenue. You can
hire an experienced content write for your blog, but during writing content for
blog you need to use best way to write SEO friendly content guidelines. It’s not very difficult task to do, but
important for SEO point of view. Actually search engine works on some
algorithms you will have to try to understand what type of content search
engine like.
On Page Optimization:
This is also another important thing which helps you to
visible your website on search engines, so don’t forget on page optimization.
Let’s understand what is important in on page optimization and how you can do
this. Here's some important points which are really important for on page SEO.
Make your title easy to understand and put your targeted
keyword in the title.
Title of a page should be under 70 characters, including with
spaces.
Do not use capital latters in your url.
Don’t try to target short keywords because these keywords
may have high competition, which will be very difficult to rank.
You should use proper keyword density in your article. You should
use Latent Semantic Indexing keywords (LSI) keywords for better organic keyword
ranking. Put your keyword density under 2-3 % along with LSI keywords, it works
best.
Include ALT Tag on images to help search engine to
understand what types of images they are because search engine is not a human
being, It cannot understand which images
they are. Let’s understand it with an example.
Example: If you
are using a crying baby image, you can put the name of that image “baby
crying.png”, “Little baby crying.jpg” and “cute baby crying.gif” etc.
Off Page Optimization
for Link Building:
Quality of content not enough to help you to grow traffic in
your blog as well as in business, you need to promote that content in a right
way. Off page optimization is use to build links. Backlinks play an important
role to grow a blog’s reputation, traffic and ranking. Quality of backlink from
relevant websites will help to grow domain authority of your website. High
domain authority sites rank well in comparison to a low authority site because
search engine trust those website which has high authority. Following activity
can help you to build quality backlinks. There may have hundreds of off page
techniques to get backlinks but these are the best off page techniques.
Guest Blogging
Article Submissions
Infographics Submissions
Forum
Question answering
Forums
Search engine Submissions
Social Bookmarking
Directory Submissions
Profile creations
Social Media
Promotion:
Social media is really important platform for business
owners. There are millions of users active on social media like Facebook,
Twitter, Linkedin and Google+ etc. Share your blogs on social sites, you will
get more traffic through social sites. If people will like your content they
will share it, more share means more value and traffic. Search engine also
count number of times a content share on Social media. More sharable content
get higher rank. There are lots of benefits of having social media for business
so use available source for your business.
Quick Page Load Time:
Did you ever think how much time your takes to load
completely? Search engines like fast page speed website this is also count as a
ranking factor. Nearly 50% user expect a site to load under 2 seconds or less.
Too much load time irritate user and they tend to abandon a site that isn’t
loaded within 3 seconds. 4 Seconds are enough to load if you have a very heavy
website. Check your web-page load time and see how much time your website takes.
If load time above 4% that means your are losing lot of traffic and trust also,
make your site fast accessible it’s really important. You can decrease page
load time by using following tips.
Optimize image site and format.
Avoid CSS and JS file.
Get rid of too many redirection like 301 or 302
Avoid render blocking scripts.
Reduce HTTP Requests.
Mini-fication of JavaScript and CSS.
Reduce Cookie Size.
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