The Most Essential SEO Tools You Should Use

Tools help us to track and analyze things going on a website. There are thousands of different types of tool on the internet. Each one has a different purpose. Today we are talking the most important SEO tools which are more essential for a digital marketer. Without using these tools a marketer cannot grow in business. If you have your own website I hope you will already aware about these important seo tools.

As you know there are many tools developed for different type of purposes. If you are new in internet marketing and just start to learn about it. This article will help you to know which tools you should use and why. Here I am sharing a beginner guide about SEO tools, functions of tools and purpose of tools.

Why SEO Tools are important:

You cannot track and analyze everything which is going behind website. That’s why you need to use some useful SEO tools to track. SEO tools help us to understand about traffic on website, sitelinks, page authority, site structure, indexing or crawling by search engines, issues on the website, backlinks, authority of websites or a particular page and site speed etc. only tools can track all these things. 

These are the most important tools which you can’t leave without. 

Google Analytics:

Google analytics is very impressive and helpful tool to measure complete stats related to web traffic. Without this tool you cannot track traffic on your website. It tells site owner what are the sources where you getting traffic from. Google analytics is now most widely used by internet marketers, It is one of the best tool to track traffic on site.  Everything related to about traffic you can see in analytics report like which keywords users are coming on your website, what devices they are using even you also can see visitors from country wise. If you did not install analytics on your website, I strongly recommended you to install it just now.

Google Search Console:

Google search console is also known as Google webmaster tool which is another helpful tool to monitor search results, find website HTML errors, structure data, crawling, indexing, clicks, backlinks and many another features in this tool. It helps in finding bugs, alerts, ranking of the keywords and any type of errors according to search engine. If you are still not using this tool, you are making a big mistake install it right now.  According to me this tool suggest us how search engines see a website.

Keyword planner (Keyword Research Tool):

There lot of keywords research tools on the internet like Keyword planner, Ahref, SEMrush, KWfinder, wordtracker and Moz’s keyword explorer.  I tried all of these tools to analyze which is the best according to me Google planner and Ahref are the best tools according to me. 

Screaming Frog

Screaming frog is one of my favorite tool all the times. It is a software which can be installed in your computer and you can use this tool to deep analysis. With the help of screaming frog you can see everything like internal, external links, redirected pages, heading tags, missing title tags, java, CSS and html etc. You can export report in document format like an excel sheet.  We can say this tool can help a website completely SEO friendly. This tool is free with lot of features, it can check only 500 pages in free versions if you want check more than 500 pages you have to buy its paid version.

SEO Site Checkup: (SEO Audit)

If you want to know your website seo score you can check it on seositecheck. This is the best tool to seo audit of a website completely. This tool checks all the basic things which should be important according to seo point of view like meta tags, heading, sitemap, alt tags on images, backlinks, site speed, css and js etc. You can download complete audit in a pdf file and share it with anyone. You can find all the basics issues of your website with the help of this tool.

Dead link Checker (404 Page Checker)

Broken links of a website can harm user experience that’ why we should fix those entire links. Broken link are also called dead link. I have used many broken links checker tools to analyze that which one is batter then I find deadlinkchecker tools to find 404 pages of my website. This tool check whole website deeply and find all the 404 pages with url. If you still have 404 pages on your website you should find all of them and fix them. 

Siteliner (Duplicate Content Finder)

Siteliner is also another favorite tools tool to find duplicate, common and unique content on the websites. You need to put url of the website then it start analyzing your website and find all the pages where content would be duplicate. This tool finds content in three ways duplicate content, common content and unique content. Now you can use this tool to check published content in your website.